Self-Serve Frozen Yogurt

Despite some brands' struggles, the self-serve frozen yogurt business continues to pay dividends for franchisees

The self-serve frozen yogurt (froyo) business has experienced ups and downs, but its allure remains consistent: low-cost operation, customizable products, and a treat that caters to health-conscious consumers. With froyo being a $2 billion industry in the U.S. as of 2018, opportunities abound, including franchises like Menchie's, Yogurtland, and Pinkberry, which often provide training, marketing support, and operational expertise at a price. Typically, franchise fees range between $25,000 to $35,000, with royalties around 6%.